This project presents a complete brand identity system, featuring brand collateral and a condensed set of guidelines for a new high-end, retail-focused essential oils establishment. Although the company's backstory, product range, target audience, and brand identity are fictional, the goal is to create a realistic, concept-driven approach that resonates with its intended audience. 

Logo Concept: The logo focuses on embodying an organic aesthetic, featuring a soft, rounded leaf like symbol that conveys both natural growth and a sense of movement.